Together, we provide more than 40 seasoned professionals in the following services

Marketing & Public Outreach

Our team is built of seasoned professionals who develop successful integrated marketing communications programs. Working toward measurable goals, the agency offers services in advertising, marketing, public relations, public outreach, graphic design, website development and social media.

Marketing & Public Outreach

  • The Abbi Agency has provided marketing services and public outreach for numerous Nevada non-profits, businesses, state government departments, and non-government agencies.
  • The Abbi Agency has created marketing programs that include the naming, branding, creative development (in English and Spanish), and advertising for the Nevada Department of Education’s SafeVoice and LifeWorks programs — all geared toward creating more positive outcomes for Nevada youth.
  • The Abbi Agency’s previous work also includes the development of a new customer service-oriented caricature “Miles” on behalf of the Nevada Department of Motor Vehicles that was used throughout multiple campaigns and channels including website development, advertising, social media, video development, and more.

Project Management

Our team can handle the planning, day-to-day coordination, successful execution and close-out of your project in accordance with the policies set forth by the Department/Division. We will manage the technical and administrative steps of your project while you focus on the big picture.

Project Management

  • Do you have a multi-sector, multi-year project that your current staffing model cannot support? The Blueprint Collaborative, The Abbi Agency, and the Guinn Center have each managed projects of every size for entities of every type—public, private and non-profit. Our team can help get the project under way and manage it to completion, or we can help build your internal capacity to conduct the on-going management operations necessary to ensure an effective transition and on-going implementation.

Non-Profit Governance

Is your Board a well-oiled machine, a work in progress, or an organizational liability? Effective and engaged Boards of Directors are a vital part of non-profit management and essential to an organization’s long-term success. Clarity around your organization’s needs and expectations is necessary for Board recruitment and management. We provide comprehensive board development plans that include governance, recruitment, nominating, onboarding, training, and assessment processes.

Non-Profit Governance

  • The Blueprint Collaborative and the Guinn Center have conducted capacity building trainings for non-profit professionals on various topics including governance, board diversity, fund development, advocacy, and use of data.
  • The Blueprint Collaborative and the Guinn Center have provided technical assistance to non-profits to help them write proposals, apply for grants, design performance metrics, and evaluate outcomes.

Capital Campaigns & Fund Development

Capital Campaigns are transformative and exciting. Careful planning is the key. We can help you build and manage a comprehensive campaign that includes leadership development, budgets, a case for support, a donor feasibility study, and donor-specific strategies. If you are simply looking to create or build upon your annual fundraising campaign, let us assist by strategically identifying potential sources of funding, building funding plans and calendars, and growing your confidence through mentorship and coaching.

Capital Campaigns & Fundraising

  • Members of The Blueprint Collaborative team have worked from within as well as side-by-side with organizations to maximize their impact through successful fund development strategies.
  • The Blueprint Collaborative has over 35 years of fundraising experience in both operational and project-based fundraising in Nevada.
  • The Blueprint Collaborative has extensive capital campaign expertise, and have assisted non-profits working to:
    • Design, build, and open northern Nevada’s discovery museum.
    • Purchase an incredible ADA-accessible environmental science summer camp.
    • Design and build a tiny home village to combat homelessness.
    • Renovate an ineffective and inefficient building in order to more effectively meet the needs of legal aid clients.

Needs Assessment

Our team has over five decades of collective experience conducting needs assessments. Whether small in scale or statewide, we are skilled in the assessment of needs, gaps, resources, opportunities, priorities and next steps. We recognize the importance of this process to public health project planning, implementation, and evaluation.

Needs Assessment

  • The Guinn Center has conducted needs assessments and gap analyses for several state agencies; these efforts helped Nevada secure private grants and informed program design.

Program Evaluation

The work is done, now it’s time to evaluate program outcomes. Our team has over five decades of combined experience in program evaluation. Services include but are not limited to: development of evaluation metrics, data collection instruments / tools, data dictionaries, data management processes, logic models, and program reporting.

Program Evaluation

  • The Guinn Center and The Blueprint Collaborative have helped non-profits and government agencies develop self-assessments and evaluation plans, resulting in the creation of strategies, actions plans, and performance measures.
  • The Guinn Center team members have evaluated health, public safety, and education programs.
  • The Blueprint Collaborative has evaluated corporate giving programs, making and supporting recommendations that increased employee satisfaction, engaged volunteers and maximized corporate philanthropy efforts.

Data Analysis & Policy Development

Our team has considerable expertise in data analysis and report development. With over five decades of combined experience we are able to collect, manage, analyze and summarize data and program outcomes. Through the use of charts, graphs, figures and identification of key outcomes we can prepare clear and concise reports that use data to successfully tell your story.

Data Analysis & Policy Development

  • The Guinn Center has collected, analyzed, and presented data that has helped inform program design, legislative proposals, and administrative reforms.
  • The Guinn Center has analyzed data and conducted research on several health-related topics including mental health, governance, rural health, the uninsured in Nevada, Medicaid, SNAP enrollment, child care, health care infrastructure, personal care aides, health equity, the housing-health nexus, and Nevada budget and fiscal policy.

Organizational Planning & Community Engagement

Effective organizations and programs are driven by a solid vision, goal-oriented strategies, and strong operational plans that are directly tied to their vision and strategic goals. Let us help chart your path through effective strategic and operational planning. We can assist you to establish key indicators and develop work and action plans to drive effectiveness. We will help assess where you are and work with you to determine where you are going, while engaging key stakeholders, both internal and external, to ensure forward momentum to achieve your mission.

Organizational Planning & Community Engagement

  • Members of The Blueprint Collaborative team have planned and executed regional events and national symposiums by establishing focus group protocols, developing messaging, creating community engagement tools, and training facilitators.
  • Both The Blueprint Collaborative and The Guinn Center have designed and hosted community engagement events that helped inform organizational planning and program development efforts.

Conference Planning (In-person & virtual)

Our team is able to assist with meeting planning and execution to produce engaging events. From small-scale meetings to multi-day conferences, let us manage all aspects and stay within your budget. We will develop an event agenda and orchestrate all logistics and vendor negotiations. Let us use our relationships and years in the industry to get you the most for your money.

Conference Planning (In-person & virtual)

  • Virtual meetings are becoming the norm as a result of COVID-19. However, there is more to offer than the traditional Zoom platform. Let us help you choose the virtual platform that meets the needs of your attendees and offers new and creative ways to engage your participants.
  • Previous work has been completed for the Nevada Mining Association including planning and execution of annual conventions and events (ranging from 50-700+ attendees), since 2011.
  • Previous work has been completed for the Wild West Veterinary Conference including the planning and execution of annual conventions (2,000+ attendees, 50 concurrent educational sessions) from 2008-2014.

Community Building

Our team looks forward to being your community building partner. We can assist with networking, collaborating, and/or partnering with local government, community/policy coalitions and other agencies. We have experience in community and strategic planning, data collection and analysis, as well as action planning with frontier, rural, and urban Nevada communities.

Community Building

  • The Guinn Center has received national grants to strengthen civic engagement, particularly among youth, in both rural and urban communities across Nevada.
  • The Guinn Center has received national grants to support youth leadership development and civic engagement activities which improve health outcomes in Nevada.
  • The Abbi Agency led communications, branding, and outreach efforts for SOS Washoe, the successful 2016 ballot initiative that provides Washoe County School District with a permanent funding stream for capital construction and improvement.
  • Members of The Blueprint Collaborative managed and convened a coalition of 30+ organizations to ensure that all northern Nevada school children receive coordinated early literacy support. Partners included the Nevada Dept. of Education, county school districts, the state library system, county library systems, non-profit and philanthropic organizations, elected officials, and business leaders.

Training

We can create and implement training for your Department, which might include: on-site and teleconference sessions, webcasts, webinars and written materials that support your organization’s training goals. Our team is comprised of public health process and content subject matter experts and we are able to identify and partner with other subject matter experts as needed.

Training

  • The Blueprint Collaborative and The Guinn Center have designed original content for and presented training programs to public agencies as well as private and non-profit companies, including trainings specific to capacity building. Topics included grant writing and management, fund development, evaluation, organizational management, governance, advocacy, civic engagement, and the use of data.

Facilitation

Our team looks forward to facilitating meetings that ensure your plans are shared with your audience and translated into action. We can move your tasks (activities, resources, timelines and evaluation) into an actionable plan that is both measurable and achievable.

Facilitation

  • The Blueprint Collaborative has managed and facilitated state, city, and county-wide, and has also facilitated national conversations and stakeholder groups to inform policy development and adoption, program development and implementation, strategic and operational planning, and needs assessments. In addition to having a strong reputation for providing effective facilitation, TBC can also conduct facilitation skills training to help build the capacity of your own organization.
Begin working with us today by contacting Gretchen Kelley Bietz at [email protected]
For more information, visit our website at
theblueprintcollaborative.com, theabbiagency.com and guinncenter.org